Audience Profile

I spent a lot of time looking at existing publications and their readership profiles before conducting my own audience research. This involved qualitative data such as interviews and quantitative data such as surveys. I kept doing research throughout the design process which involved asking for feedback on layout, fonts, colours, story ideas, content ideas. I could not have produced a magazine to target a clear audience without this constant checking to make sure that I was actually appealing to a specific audience.

Here is a summary of the demographic profile and the lifestyle choices of the audience I planned to target.